Customer Relationship Management

This involves:

1. Prospect generation. This typically comes from various advertising forms, web contact management, walk-ins and other channels. Once these prospects have made contact, it is critical that their details are recorded and then followed up. Evolve caters for this and support the process with task management. Each prospect is recorded on the system and assigned to a person to follow through. Where appropriate, the system itself will send relevant and customized communications in the form of Microsoft Word templates. These letters will be set up in the system to your requirement.

Each prospect and customer is linked to a lead source which will expose the profits made from the particular marketing channel. This means that the Dealer can drop ineffective channels and concentrate their spend where it is most effective. This is how Evolve drives demand generation and return on marketing investment.

2. Customer Retention. Once a vehicle is bought it is crucial and profitable to ensure that servicing, parts, accessory purchases and next vehicle purchase happens with the selling dealership. The Evolve CRM can be programmed to automatically send out personalized and relevant communications that will build customer loyalty. These relate to post purchase congratulations, service reminders, accessory specials, events (relevant only to the specific make and model they bought so no more blasting out mail-shots!).

The system will also track customer hobbies and interests so you can drive selected events through the system and measure the return on investment.